Cream teas offer to boost concessionary travel on the buses


LOCAL bus company Warrington’s Own Buses has launched a new cream teas campaign in collaboration with White Lace Bakery in the town centre aimed at boosting concessionary bus travel.

The campaign, aptly named “Freedom Club,” is designed to reinvigorate concessionary passengers’ interest in bus travel by offering exclusive discounts and promotions in partnership with local businesses.

In the wake of the COVID-19 pandemic, the transportation industry faced unprecedented challenges, including a noticeable decline in concessionary passengers. Warrington’s Own Buses recognises the importance of encouraging these valued customers to return to bus travel and is dedicated to creating initiatives that benefit passengers and support local businesses.

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A typical White Lace Bakery cream tea

Managing Director of Warrington’s Own Buses, Ben Wakerley emphasised the significance of this campaign, stating, “The gradual return of concessionary customers to our buses post-COVID is crucial for our community. By fostering partnerships with local businesses like White Lace Bakery, we aim to not only enhance the passenger experience but also contribute to the economic vitality of our borough.”
To kick off the campaign, Warrington’s Own Buses hosted a special event at the bus station with White Lace Bakery handing out FREE cream teas.

Additionally, the partnership extends beyond the event, as any Warrington’s Own Buses concessionary customer can enjoy exclusive discounts on High Tea and Cream Tea at White Lace Bakery in Golden Square, simply by presenting their bus ticket.

The “Freedom Club” campaign aims to create a sense of community and camaraderie while encouraging concessionary passengers to explore the borough through convenient and FREE bus travel. If you haven’t got your FREE concessionary bus pass yet, you can find out more at

If you want to get your local business involved, please get in touch with the marketing team at [email protected]
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About Author

Experienced journalist for more than 40 years. Managing Director of magazine publishing group with three in-house titles and on-line daily newspaper for Warrington. Experienced writer, photographer, PR consultant and media expert having written for local, regional and national newspapers. Specialties: PR, media, social networking, photographer, networking, advertising, sales, media crisis management. Chair of Warrington Healthwatch Director Warrington Chamber of Commerce Patron Tim Parry Johnathan Ball Foundation for Peace. Trustee Warrington Disability Partnership. Former Chairman of Warrington Town FC.

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