MCDONALD’S at Poplar 2000 Services on Cliff Lane has reopened after a restaurant redesign, which promises to deliver a better customer experience for all.
Owned and operated by local franchisee, Jayne Aspin-Mayne, the Lymm restaurant is one of the first McDonald’s in the region ‘Convenience of the Future’ restaurants in the UK and Ireland.
With consumers increasingly looking for greater speed, efficiency and choice when ordering their food, McDonald’s ambitious ‘Convenience of the Future’ restaurant revamp programme will combine a new restaurant layout with the latest technology to create a more seamless and enjoyable experience for customers.
Improvements have been made for staff including their break spaces. A redesign of crew rooms will create a more relaxing and comfortable space for the crew to take a well-deserved break.
As part of this redesign, McDonald’s partnered with Reconomy, a national provider of outsourced waste and resource management services, and donated the restaurant’s old furniture including tables, chairs and recycling facilities to YMCA Liverpool on Leeds Street. This is McDonald’s FIRST and something they will look to be doing more of for future restaurant redesigns.
Jayne Aspin-Mayne who owns and operates two McDonald’s restaurants in Cheshire, said “We are pleased to have reinvested in our Lymm restaurant again providing separate facilities for our customers and couriers thus leading to a better experience for all. I’m excited to see the new look and feel of our Lymm restaurant now in action and I hope for a better customer experience for all the Lymm locals and to the many visitors”.
Ben Angove, Sales Director of Managed Accounts at Reconomy, said: “Finding the opportunity to reuse furniture has helped extend the life of those resources and positively impact the environment, whilst also adding social value. We are thrilled to be supporting the team with this reuse initiative”.
While the traditional walk-in and Drive-Thru remain core to how customers order, the redesign of McDonald’s kitchens and dining areas as part of Convenience of the Future will better integrate digital sales channels, the McDonald’s App and make smarter use of internal space to enhance the dine in experience.
With dedicated areas for the different ways to order, along with the removal of the front counters, the revamp will offer a more efficient way to order and will leave customers with more space to enjoy their meal.
Gareth Pearson, McDonald’s UK&I COO said: “The pace of change within the restaurant industry is relentless, and the pandemic accelerated this with digital adoption gathering greater pace. Our customers rightly expect to have choice in how and where they order and collect their food, and our job is to ensure that every experience is a great one. For this to be the case, we know we also have to provide our restaurant teams and delivery partners with the best possible environment to work in.
“We strongly believe we have to continue to invest to grow, and this investment not only addresses how customers are ordering now but provides us with a platform to continue to adapt in the future, whatever that innovation looks like.”
In 2022, McDonald’s introduced Convenience of the Future upgrades in 200 restaurants, with 800 planned over the next four years. The upgrades will continue to evolve with new innovations launching throughout the next four years.
