Warrington firm’s drive to protect the rainforests


WARRINGTON-based appliance brand Haier has partnered with climate charity, Cool Earth to work together to back people and local communities to protect the rainforests.

Cool Earth works with communities in some of the largest rainforests in the world including the Amazon, Congo and New Guinea.

The partnership – announced in conjunction with Earth Day – will continue far beyond Earth Day to tackle the ongoing crisis around climate change.

Lauren Vyvyan, Cool Earth’s business partnerships manager said: “We work with indigenous peoples and local communities whose ancestors have lived in rainforests for thousands of years. These
people are the real rainforest experts. They have the knowledge to help protect these precious environments.”

“Together, Cool Earth and Haier will champion the relationship between people, the rainforest, and the climate. We are excited to be partnering with Haier, working together to back people and help fund projects that create choice, tackle the root causes of deforestation and protect vital carbon sinks over the long-term.”
Cool Earth provides cash directly to rainforest communities.

Jim McEwan, chief commercial officer Haier UK and Ireland said, “This is an immensely important partnership for us. The protection of our rainforests is key to the fight against climate change. We are proud to announce our partnership with Cool Earth and look forward to funding projects in the local communities in the rainforest where most help is needed.”


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