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Exploring the latest “Generation Z” trends

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WARRINGTON-based website and development agency Carpe Diem is welcoming North West businesses to a unique event exploring new Generation Z trends.
The agency, based in Pyramid Arts Centre, is set to bring together WordPress’ WP Engine and Manchester born social media experts, Media Chain to explore the “Gen Z” research.
The event, being held on Thursday April 25, will be Carpe Diem’s second “Opus Open House” of the year. It will be the first time the research data has been showcased outside London and will help brands and youth-focussed organisations discover the mindset and behaviours of digital consumers born after 1996.
James Hall, enterprise consultant at WP Engine, will be presenting the research. He said: “Generation Z has a huge dependency on digital experiences, and they expect authenticity in what they consume online.
“That has a significant impact on how brands should present themselves through entertaining and relatable content. So, we’re keen to contextualise the next generation and explain why they’re the most important group of consumers for businesses, large and small.”
Alex Martin, head of content for Student Problems at Media Chain will also speak, contextualising the research with examples. He’ll share how campaigns on his channel, with more than 10 million followers, have evolved where brands have responded to Gen Z.
Since establishing Warrington’s digital hub in Palmyra Square, website development house Carpe Diem has opened a dedicated co-working space for digital creatives and technologists called Opus.
Saul Peake, managing creative director, said: “Since launching Opus, we’ve been keen to attract thought leaders. So, to give access to this global research commissioned by WP Engine and bring Media Chain to our panel is a real coup.
“Through Opus, we’re bringing industry influencers and regional businesses together with entrepreneurs and investors, and this Open House reflects our intention to continually raise the bar and draw attention to the digital eco-system that already exists here in Warrington.”
Doors open at 6pm with speakers due to take to the stage from 7pm.
You can register for the event via the following link:
https://www.eventbrite.co.uk/e/opus-open-house-gen-z-the-view-from-wp-engine-and-media-chain-tickets-59383004164.

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