Top 10 digital marketing courses for beginners

Looking for a career in Digital Marketing? If yes, then you have made a perfect choice.  In today’s world with increase in usage of internet, companies are using Digital Marketing to sell their products.

In the next couple of years, India will be completely Digitized which will result in numerous job opportunities for young talented and dynamic professionals.

Hence, it would be wise for one to be pre-planned and be prepared in this growing field and grab the opportunity when it arises to make a successful career in this field.

Some handy tips to start a successful career in digital marketing.

Digital marketing has a lot of potential in the marketing world with more and more companies trying to target the customers online. It’s not that difficult to start your career in Digital Marketing today. Moreover it’s not very expensive too. There are many leading companies that are offering courses in digital marketing online paid or through free tutorials.

We will guide you on how you can make the best decision for the digital marketing surge along with the leading courses available online, along with a brief synopsis which will help you in identifying the right course that will suit your choice.

The digital marketing world is gigantic with a number of channels, media and such that need to work together to reach out to the customers. The field is so enormous and covers so many roles and positions that will make it easy for you to decide on basis of your expertise. Some of the best Digital Marketing Courses for beginners are as mentioned below which will help you in identifying the right course for you.

1. Google Analytics Individual Qualification -It is one of the best courses needed by one who is opting for a career in Digital Marketing. It includes the basic concepts and standards of Google Analytics, including application and data collection, conversion and attribution reports as well metrics and dimensions. The course has two segments one for beginners and the other for intermediate. One can get certified at the end of the course post enrolment.
2. AdWord Fundamentals – This is another important course if you want to go to the core of Digital Marketing. It covers the basic ideas and unusual features of Ad modes like Search, Display, and Mobile Video & Shopping .A great platform to start with and learn to make your own ads. One can get certified at the end of the course post enrolment.
3. AMA Professional Certified Marketer in Digital Marketing – It is a collection of videos which covers the basics of Digital Marketing, including Mobile and Online Foundations, SEO, SEM, Content Marketing, Email Marketing and Social Media. This course is a part of platform LinkedIn learning along with a free 30 day trial offer.
4. Inbound Marketing Certification – In this course you will learn how you can optimize your website to increase traffic, build accurate landing pages and increase your Inbound Sales skills. It takes you through the 4 stages of inbound methodology. One can get certified at the end of the course post enrollment.
5. Content Marketing Certification – This is one of the best Digital Marketing Courses for      beginners. It teaches you to skillfully develop your content strategy as a part of your Inbound Marketing endeavor- resulting in drawing new customers and converting Web visitors into leads. One can get certified at the end of the course post enrollment.
6.   SEO Training Course – It has a predominant target on Search Engine Optimization and it is just apt for beginners that want to learn how to optimize their website for gaining the most organic visibility. After completion of this course you will see a significant increase in traffic to your web. One can get certified at the end of the course post enrollment.
7.      Social Media Analytics – This course aims to introduce beginners to the basic principles of social media analytics and all the vital metrics and figure out the most important KPI. It trains one to generate and comprehend automated report. One can get certified at the end of the course post enrollment.
8.       Email Marketing Certification –This is another one of the best Marketing courses. Email Marketing Certification outlined around Segmentation, Email design, achieving and optimization of Email marketing scheme. One can get certified at the end of the course post enrollment.
9.      Social Media Monitoring – During this course of Social Media Monitoring, one will learn how to carry out keyword phrase filtering and how to build a line of online influencers, more over it will help you in discovering best facebook and LinkedIn monitoring strategies. One can get certified at the end of the course post enrollment.
10.   Storytelling in advertising – is one of the new courses yet to be launched, this course deals with ones understanding on how storytelling adds value to inbound marketing and advertising campaigns. One can keep a watch over the internet or sign up for an update email for the date of launch of this course. One can get certified at the end of the course post enrollment.

With proper knowledge and guidance from experts you can choose which course would be best suited for you.  After completion of course, certificate will be provided to you. You can undergo internship in a company and gain the required experience. This will help you to acquire in depth knowledge in every aspect of that field.

You are trained to design, project and execute promotional programs and campaigns for companies.Digital marketing world is rapidly growing and expanding itself to be in par with the pace at which the internet is developing. Unlike most other careers, digital marketing is constantly growing  progressing ,developing and moving from one strategy to another as demands from the companies are challenging and difficult.

As you gain experience, it becomes more and more lucrative. So be patient and your smart work pay. After all no gain without pain.

Squared Online – Developed with Google, this course aims to give graduates and those already working in a professional capacity the skills for working in digital marketing. So, while not necessarily a ‘beginners’ course, it’s perfect for those looking to change career and add digital to their skillset. The course includes five modules which range from learning how to use new technology to reach customers to using data and analytics to maximise profit. Taught online over 5 months, graduates will earn a certificate in Digital Marketing endorsed by the IAB and IPA.