WARRINGTON-based digital PR, SEO and content marketing agency, No Brainer, has won the SEO and digital PR brief for the UK’s biggest private personal alarms provider for older people.
No Brainer won a competitive pitch for the brief and is now helping TakingCare Personal Alarms develop a winning SEO, content and link-building strategy, as well as creating SEO content, editorial newsjacking and digital PR hero campaigns.
Which?-approved TakingCare, part of the AXA Health, is the largest private personal alarm provider in the UK and was named the ‘Best Elderly Personal Alarm Specialist’ in the GHP Social Care Awards 2022.
The account will be led by No Brainer’s head of SEO and Insights Laura Rudd and Tori Attwood, the company’s digital PR account director.
“TakingCare is a fantastic and exciting UK brand and we’re delighted to be working with the team to continue to grow their business,” said Laura.
“They are doing some genuinely meaningful things to help older people live better and more independent lives, and we love nothing more than helping purpose-led brands like TakingCare do well. We’re incredibly proud to be working alongside them and to be supporting their efforts to grow through better SEO, digital PR, and link-building.”
Daniel Lennox, head of sales and marketing at TakingCare said: “For us when it came to selecting our SEO and digital PR agency, it was a ‘no brainer’. From the outset, the team developed a pitch and shaped a model and approach we knew could help us win big in the digital space and we’re delighted to be working together.”
No Brainer supports a range of companies across the UK with SEO, PR and digital PR and social and content marketing, and shapes the SEO strategies for a range of brands, including the HomeServe Foundation, the registered charity of FTSE-250 company HomeServe, and leading commercial law firm Primas.
No Brainer was named the North West’s “PR Consultancy of the Year” by the Chartered Institute of Public Relations (CIPR) in 2021, as well as one of Prolific North’s Top 50 PR agencies and NW Business Insider’s Top 20 PR Agencies. In 2021, it also won the Media Relations Award at the Public Relations and Communications Association (PRCA) Awards.
