THE Primark store at Warrington’s Golden Square is to be one of 25 across the North West to take part in a trial Click + Collect scheme.
Due to start before the end of the year, the trial will be held at a range of stores in city centres, out-of-town shopping centres and smaller high street, locations.
It will offer customers the opportunity to shop an extended kids’ range – spanning everything from clothing and accessories, to decorative nursery products and toys – and will also include hundreds of items exclusive to Click + Collect.
The launch will mark the first time that Primark has offered customers the option to buy online and then collect in-store. Customers will be able to browse the range online, choose their preferred collection day and then collect from a dedicated collection point at their nominated store.
Kari Rodgers, Primark UK Retail Director, said: “We’re thrilled that customers across North West England, parts of Yorkshire and North Wales, will soon be the first in the country to get the chance to try out our new Click + Collect offer. From launch, they’ll be able to browse and buy from our extensive range of kids clothing and nursery products, from the comfort of their own home, before coming to collect from one of our chosen 25 stores.”
This news follows the announcement in August that Primark is protecting the prices on more than a thousand essential kids’ products in response to the increasing pressure felt by households up and down the country.
