Data services provider Qbase rebrands and moves to new premises


WARRINGTON-based QBASE, one of the UK’s leading DataOps and analytics providers, has ushered in a new era by rebranding to Euler and moving to new headquarters.

Inspired by 18th century mathematician, Leonhard Euler, the rebrand comes at a time where expectations and demands on customer data continue to grow.
The company, which has 44 staff, is moving from its current location on Bold Street in Warrington to a purpose-designed space located at The Gateway in Warrington. Part of Euler’s five-year growth strategy, the rebrand and office move follow a management buy-out in 2019 and are a key component of the plans to grow revenues 20% YOY.
Euler’s new premises have been custom fitted to enable collaborative working and accommodate its growing team. The space includes hot desks, collaborative areas, quiet focus areas, zoom-pods, and breakout spaces for socialising.

Rob Jones, CEO of Euler, says, “Our expansion in the dynamic customer data market needed a name and brand that represented our vision. As one of our key services is analysing historic customer data to predict the future, it seemed apt to take a name from the past to represent our future.”
But it’s more than that. Euler epitomises our core values of being curious, resourceful, and progressive, which underpin how we mobilise data to fuel sales, build loyalty and transform customer experiences for all our clients. We’re excited to kickstart our new chapter with a new identity, and our new headquarters make it easier to meet our clients’ needs.”

Known for adopting and adapting existing techniques to pioneer new branches of maths and thinking, Leonhard Euler’s contributions to analytics, logistics, and engineering, are as extensive as they are impressive. Just as the mathematician pushed boundaries and took ideas to new limits, as an organisation Euler aims to build upon best practice techniques, utilising, integrating, and analysing data to drive positive change.

Euler’s services will centre around DataOps and analytics, and with its new identity, Euler intends for customers, partners, and potential customers to see clearer messaging across the business and services. Clients’ needs still lie at the heart of Euler’s operations and resources (including whitepapers and eGuides) will still be available to download free of charge.


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