Travel agents see rise in popularity post pandemic


WARRINGTON-based travel agent, Barrhead Travel, has confirmed a return in demand to 2019 levels as people become more inclined to ‘Book Human’ by booking their holiday with a reputable travel agent.

As people get more confident about travelling again, data from Barrhead Travel and its parent company, Internova Travel Group, shows customers want to make sure all their future holidays are secure, ATOL protected and reasonably priced. Research found 81% of people will now consider booking their trips through travel experts, with people aged 18-29 most likely to change their booking habits and high street agents (92%).

When asked the reasons for using a travel expert for booking a holiday, the top answers were:

  1. To ensure holiday plans are financially protected (63%)
  2. To speak to an experienced professional (51%)
  3. Get recommendations from a travel expert (42%)
  4. Receive support on travel guidance post-pandemic (38%)

As the cost of living continues to rise, it comes as no surprise the research found financial security and value were the most important factors for travellers when booking a holiday. The top five most important things were:

  1. Price and value for money (89%)
  2. Guaranteed financial protection (65%)
  3. Flexible booking options (51%)
  4. Booking with a trusted business (44%)
  5. Getting first choice of accommodation and destination (43%)

With 84% of respondents saying holidays were very or extremely important to them, and 93% of people planning to take 1-3 holidays over the next 12 months, it is clear customers want to make sure they get it right.

Barrhead Travel has promoted the message Book Human to encourage customers to consider booking through a reputable travel agent rather than online, to guarantee financial protection, enjoy access to expert advice and receive more flexibility with holiday bookings.

Jacqueline Dobson, President of Barrhead Travel, said: “Since the pandemic we have noticed a dramatic spike in people booking via travel agents since travelling has resumed. After years of uncertainty, our Book Human ethos provides customers with the comfort in knowing their holiday is safe and that any additional questions they may have will be answered.”

She added: “Our travel advisors are passionate about travel and dedicated to providing our customers with an incredible service.”

Barrhead Travel has over 85 locations in high streets throughout the UK and its team of experts take care of everything to give peace of mind, which is why the business believes everyone should ‘Book Human’ rather than using automated online search engines.

To find out more about Book Human please visit:


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