WARRINGTON-based Digital PR, SEO and content agency, No Brainer, has been awarded Healthcare Campaign of the Year at this year’s PRmoment Awards.
No Brainer were awarded the top spot for their work with MAC Clinical Research, one of Europe’s leading clinical research firms.
The digital communications agency worked alongside MAC Clinical Research to support their marketing team in exposing the brand and its range of clinical trials to new, niche audiences through traditional and non-traditional PR activity.
Working to change the narrative and perceptions of clinical trials in the UK, No Brainer increased trial volunteer sign-ups through an innovative blend of influencer marketing, UX website enhancements, leveraging strong brand spokespeople, advertorials and targeted media placements.
No Brainer was also shortlisted in three other categories at the Awards: Independent Agency of the Year, Integrated Agency of the Year and Senior Account Manager, Hannah Jones, was shortlisted for Young Professional of the Year.
The award win comes after No Brainer was named PR Agency of the Year at the CIPR PRide Awards earlier this year.
Gary Jenkins, director and co-founder of No Brainer, said of the award win: “I’m so proud of the team for this award – it really goes to show that we’re at the forefront of digital marketing, leading the way with both traditional and non-traditional tactics.
“We’re proud to be a data-led agency, combining intelligent insights with creative ideas to produce great results – and our work with MAC really is a testament to that. For each campaign, the team does its homework and tailors its approach according to the findings of its research – finding new platforms and avenues to promote MAC’s current trials. This really is a well-deserved win – well done to the team!
“We’re also so proud to have been nominated in three other categories at the PRmoment Awards. Although we didn’t win, getting shortlisted in four categories is an achievement in itself and I’m proud of the team for getting this type of peer recognition.”
The PRmoment Awards celebrate excellence and recognise and reward outstanding campaigns and exceptional talent in the UK PR and Communications sector.
For more information about No Brainer and its team, visit www.nobraineragency.co.uk
