Market leader in training to offer courses to businesses across Warrington

PARETO, the UK market leader in growth and transformation training and recruitment, is joining forces with the University of Chester to offer sales training to businesses across Warrington and Cheshire.

The company, based in Wilmslow, has been awarded funding from the University of Chester via the European Social Fund (ESF) to provide courses on essential selling skills, telesales training, resilient sales planning in a digital world and advanced selling skills.

As part of the University’s Accelerate Cheshire and Warrington programme, the courses are exclusively for businesses with a Cheshire or Warrington postcode, to help upskill or reskill their current workforce. The course will also be available for employees who live in a Cheshire or Warrington postcode area.

It is important to highlight that these courses are not solely for sales-based businesses, the courses from Pareto will provide valuable transferrable skills, from improving effective communication to confidence in the workplace. Learning new sales skills could be beneficial for boosting business growth too.

2019 data from the Cheshire and Warrington Local Enterprise Partnership reported a 22% density of skill-shortage vacancies in sales, in contrast to the rest of England at 14%. In its 2021/2022 report, the partnership explained that employers in Cheshire and Warrington are more likely to have these skill shortage vacancies in high skills roles, which could have an impact on the bottom line for a business. This leads into the Cheshire and Warrington Local Enterprise Partnership forming a refreshed plan to support the upskilling of current workforces, which could in turn, fill the high skill roles.

Pareto is providing 1 day zoom courses, with 40% of the course cost funded by the European Social Fund in partnership with the University of Chester.

Ashley Brennan, marketing manager at Pareto said: “Thanks to funding from the European Social Fund in partnership with the University of Chester, we’re bringing our sales training to businesses across Cheshire and Warrington – contributing to the upskilling of employees in the local area.

“From essential selling skills to sales in a digital world, the course itinerary is ideal for businesses who are looking to invest in the skills of their workforce. There’s an opportunity to learn transferrable skills too and help improve general skills needed in the workplace.”

Maud Duthie – van der Venne, Accelerate Project Lead at the University of Chester added: “Pareto is providing an opportunity for Cheshire and Warrington businesses to upskill and reskill their workforce. The courses will be invaluable and align perfectly with our Accelerate programme.

“Whether you’re a local business or employee, these courses are a great way to develop your professional skills.”

For more information on the courses and to find out how to enrol, visit: www.pareto.co.uk/upskill-in-salesor call 0330 433 2931