WARRINGTON based Digital PR, content and SEO agency, No Brainer, has announced the appointment of former SEO lead at FTSE 250 company HomeServe as its first Head of SEO and Insights.
Laura Rudd joins from home repairs and improvements giant HomeServe to lead the agency’s search engine optimisation (SEO) support for clients, as well as helping shape data-led campaigns for the Warrington-headquartered agency.
Laura brings more than two decades of experience in agency, in-house and consultancy roles, having spent almost three years at HomeServe where she oversaw year-on-year growth in organic search and traffic.
Now, she’s tasked with developing No Brainer’s range of paid, owned, shared and earned services as it eyes further growth across the North West and the UK.
Laura said: “We have big ambitions to strengthen our SEO offer as an agency and ensure it is complementary to the traditional and digital PR, content and social media services we’re already famous for. We have a clear plan to deliver more digital-first strategies for new and existing clients that demonstrate outstanding ROI.
“We’re already working with clients to show how impactful SEO and PR can be when they work together, and how we can use data to shape strategies that allow brands to connect with their audiences in a way they haven’t before.
“Having worked with No Brainer before as a client, I know all about their track record for amazing and creative campaigns, and I look forward to playing my part in the journey ahead.”
No Brainer managing director Gary Jenkins added: “Laura joining the team is a landmark appointment for the agency and comes at a time when proving your worth in PR, content and SEO is more important than ever.
“Data and insights are at the heart of everything we do as an agency so Laura’s appointment will help us enhance that across our range of services from digital PR to content marketing and social.
“Last year, we worked hard to achieve the AMEC international certificate in measurement and evaluation – the gold standard in measurement for our industry – and have ensured those best practices flow through the agency. Now, with Laura with us, we’re ready to take No Brainer to the next level.”
No Brainer was awarded Medium Consultancy of the Year at the PRCA Dare Northern Awards in 2020, as well as being named as one of the top 20 PR agencies in the north-west by North West Business Insider, and one of the top 50 PR agencies in the north by Prolific North.
For more information about No Brainer and its team, visit https://www.nobraineragency.co.uk