WARRINGTON based 3 Pugs Gin won the ultimate seal of approval in the global spirits industry with a Bronze Medal at the 3rd London Spirits Competition.
In order to receive this distinction, 3 Pugs Gin needed to score highly in three different categories: Quality, Value and Packaging.
In contrast to other spirits competitions, where distilling ability and technical expertise sometimes receive primary consideration at the expense of drinkability, the goal of the London Spirits Competition was to award and celebrate the spirits that spirits drinkers actually want to buy, whether at a retail store or ordering off the menu at a London restaurant.
According to CEO Sid Patel of event organizer Beverage Trade Network, “When looking at spirits brands consumers are looking for value and experience. So, at the London Spirits Competition, we feel that it is important to look at the elements of the product that contribute to that – of course there is quality, but also critically appearance and overall value.”
The judging panel consisted of spirits industry experts with commercial buying responsibility. This ensured that all spirits selected as winners in the competition were exactly the types of spirits that are favoured by both the spirits trade and the end consumer. Spirits were judged on the basis of three primary criteria – quality, value and packaging – and then scored on a 100-point scale. Spirits that scored 90+ points were awarded Gold medals, while spirits that scored 76 to 89 points were awarded Silver medals, whilst Bronze medals were awarded to spirits that score between 65 & 75.
“The authority that an award from the London Spirits Competition brings, comes from the power of being judged across quality, value and appearance, the high quality of the judges and the intensely competitive product set. We are extremely delighted that our Signature London Dry Gin performed so well.” said Stephen & Christine Ditchfield, Distillers at 3 Pugs Gin.
“This Bronze medal demonstrates that we are making the types of spirits that bar managers and mixologists want to use and spirits drinkers enjoy choosing and drinking.”
3 Pugs Gin is a small family run business based in Warrington, Cheshire founded in 2016 with the launch of 3 Pugs Signature London Dry Gin in November 2016 after many years of development and planning.
The original distillery was built by Stephen in their back garden where they stayed until 2018, when they moved to larger premises in Warrington Cheshire.
Christine and Stephen concluded: “We are absolutely delighted to have won Bronze for our Signature London Dry Gin, the competition in this industry is tough, with entrants from all over the world. We hope this will now provide a platform for the rest of our portfolio and look forward to competing again in 2021”.