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From brewers to “milkmen” with doorstep deliveries!

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WARRINGTON’S own micro-brewers, Modern Day Monks, have been transformed into “milkmen” thanks to an eCommerce website built by local web developers Carpe Diem.

Modern Day Monks started out at local Maker Markets, showcasing their craft all around the UK. They even reached the finals of the ‘Young Traders of the Year’. But when the UK went into lockdown and all the bars and restaurants they were selling through closed their doors, they needed a solution to continue supplying their customers and to stay in business.
“Innovation and adaptation are watchwords at Carpe Diem and supporting our clients as the world continues to change around us is second nature”, shares Bill Carr, CEO of Carpe Diem. “So, when Jon and Jim said – “Why don’t we deliver beer to peoples’ doorsteps?” – we set about making that happen.”
Giving potential customers the means to order and evolving the delivery concept, Carpe Diem built a Shopify eCommerce solution that lets ‘locals’ book regular deliveries. The site was built at speed, from initial sketches to launch in just five days, working directly with the Monks co-founder Jon on product page design, content and how the subscription model should work.
Orders came flooding in the moment the site was launched, with Facebook ads driving conversions in the Warrington delivery catchment. In fact, in the first six days of running the ads Modern Day Monks reached 15,136 people and converted online sales nearly 300% better than the industry standard.
And with over 20% of all orders being subscriptions for regular deliveries, the recurring orders and regular income has made all the difference for the two brothers and the brewery they founded.
Brother Jon (pictured below) says; “We’ll be looking to open up deliveries in more areas as quickly as demand can be met, so if you’d like to support a local business and order fresh beer to your door then please visit www.mdmbrewery.co.uk.”

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About Author

Experienced journalist for more than 35 years. Managing Director of magazine publishing group with six in-house titles and on-line daily newspaper for Warrington. Experienced writer, photographer, PR consultant and media expert having written for local, regional and national newspapers. Specialties: PR, media, social networking, photographer, networking, advertising, sales, media crisis management. Patron Tim Parry Johnathan Ball Foundation for Peace. Trustee Warrington Disability Partnership. Former Chairman of Warrington Town FC.

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