by Bernard McCabe
THESE days, there are more ‘digital marketing gurus’ than you can shake a stick at.
Anyone who’s been on a half day Twitter course, could in theory, call themselves an expert. What defines a marketeer should not solely be that they know how to Tweet, but that they understand how to communicate your values to the customers needs.
What I find consistent is that many digital marketing consultants are focusing too much on technologies and are loosing sight of what is important: “Connecting with people”.
Combining digital marketing with a human touch helps shape buying behavior and positive outcomes. In my opinion, businesses should focus on establishing sincere relationships with customers through their marketing.
I recommend businesses start by defining key client personas, with the aim of understanding their varying needs and offering a means of truly connecting with them.
By focusing your marketing on the customer, rather than the technology, you’re instantly building meaningful, long-lasting relationships.
The next time you’re carrying out some marketing for your company, ask yourself the following questions:
• How well do we know our customers?
• How can we connect with their needs?
• How can we establish trust?
To find out more about connecting with your target customers – call Dreamscape on 01925755960 or visit https://dreamscape.solutions/
