BUS company Network Warrington have unveiled a new mobile-friendly website – specially designed to cater for people who want to access travel information while on the move.
The website has been developed by award-winning digital development agency, Studio Mashbo – and it’s paid off already with 54 per cent of visitors accessing the site from smartphone devices.
Marketing executive Natalie Kissack said: “We needed to redesign our website and rethink our online communications in order for our customers to access bus information easily.
“We also wanted to attract new customers who may not be as familiar with our bus services.
“In the future, we’re looking to introduce a host of new, innovative features and we’re confident that we’ve found the right agency to partner with in Studio Mashbo.”
Managing director of Studio Mashbo, Gavin Sherratt said: “During the briefing sessions, we had a clear focus. We knew we needed to cater for a mobile audience, as more people are turning to mobile devices to find out travel information.
“Devices like iPhones are a modern day essential. It’s important that public transport companies engage with their passengers through this medium.
“As a digital agency, we are open to ideas and research opportunities to help the public transport sector get more digitally engaged.”
Studio Mashbo will be working closely with Network Warrington’s marketing partners, Kaleidoscope.
Pictured (left to right): Steve Todd (Studio Mashbo) Natalie Kissack (Network Warrington) Gavin Sherratt (Studio Mashbo) James Balderstone (Network Warrington) Mike Edwards (Kaleidoscope).
Bus company's mobile-friendly website
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Gary Skentelbery
Experienced journalist for more than 40 years. Managing Director of magazine publishing group with three in-house titles and on-line daily newspaper for Warrington. Experienced writer, photographer, PR consultant and media expert having written for local, regional and national newspapers. Specialties: PR, media, social networking, photographer, networking, advertising, sales, media crisis management. Chair of Warrington Healthwatch Director Warrington Chamber of Commerce Patron Tim Parry Johnathan Ball Foundation for Peace. Trustee Warrington Disability Partnership. Former Chairman of Warrington Town FC.
