Customer is King!

warrington-worldwide business columnist Antony Grace examines the old adage “Customer is King” in his regular advice column.
Quite often we all are guilty of neglecting the bigger picture, taking our eye off the most important ball – our business – and its growth.
Day to day running is what always seems to come first. But surely first should come development and innovation?
After all, if your business just ticks over and doesn’t “keep up with the times” in today’s market you can run the risk of losing valuable customers who are hungry for new and innovative services and products.
In any company, good customer service skills are essential. Front-line staff are the first impression your customers will have. It is therefore vital that these staff, as well as being cheerful and courteous, are immaculately groomed and well presented. This helps to add an air of efficiency to the service offered and is far more reassuring to the clientele. There are three main pointers which if observed, mean that your company is giving excellent customer service.
Smile “Service with a smile”, may sound like a cliché, but it works. Your staff will be remembered all the more if, apart from being polite and helpful, they are cheerful and friendly. You may find that clients give you their custom purely because of this!
Be eager to please If the customers query is not a straightforward one; never make them feel that helping them is any trouble, you will not receive any credit for good service.
Use your initiative. You should be keen to maximize sales and in order to do this you should be constantly aware of opportunities to turn tentative queries into sales. In other words, seize the chance to promote your company wherever you can.
Finally, remember, the old adage “the Customer is King”.
If you want to find out more about increasing your customer base, getting more business, increasing sales from existing customers quickly and at minimum cost, call or e-mail me now. That’s how most Alchemy clients start their road to success with our help.
[email protected] or call 01925 573 652 or 07712 558 569.