Given that interest in dining out has fallen significantly since the pandemic, restaurants should adapt to a new reality. An exceptional delivery experience is a must to maintain a strong brand image and generate buzz, so a reliable, high-quality courier service plays a key role in a restaurant’s reputation.
Thus, before signing a new partnership, it is worth understanding what they bring to the table. Let’s look at the features that make delivery for restaurants a top-notch offering.
The Challenge
Online delivery grew from £16.6 billion in 2021 to £17.75 billion in 2023 and was forecast to reach nearly £28 billion by 2028 (according to Statista). Thus, the market will be oversaturated soon, and winning the competition without putting in effort is impossible.
Even the fastest options, such as one-hour delivery windows offered by Stuart, do not guarantee that a customer will be willing to order from the same food chain again. Thus, it is essential to give them a feeling that this restaurant really cares.
How to Create a Dining-In Feeling Through Your Delivery Offering
Only a few thoughtful actions can elevate the ordering process and keep customers coming back. Here’s how to bring the dine-in experience to doorstep:
- invest in premium packaging that keeps the temperature, texture, and presentation of the ordered food as if it has just left the kitchen;
- include branded touches like napkins, thank-you notes, or QR codes for loyalty rewards;
- ensure accuracy and quality control before meals are handed over to the courier;
- find a service that will preserve the original look of the dish;
- make sure that couriers are trained to handle food with care, maintaining hygiene and presentation throughout the journey.
Bring those tips to life, and you will see the real impact of top-quality delivery and create a dining-in atmosphere that supports your restaurant’s growth.
