THE British Science Association has launched a national study of Britain’s brains – and needs Warrington to take part and help map the mental health of the UK.
The study, ‘Neuromantics’ (www.neuromantics.co.uk), comprises two online experiments designed firstly to test your working memory in relation to your mental health and then investigate how susceptible you are to certain types of advertising.
The initial study on working memory, (the ability to remember and manually process information) called “the memory game”, is looking to see if there is a link between your working memory, your outlook on life and the incidence of depression.
People with superior working memory tend to have better jobs, better relationships, and lead happier lives. People with poor working memory tend to struggle in their working and personal lives and are more likely to have trouble with the law.
A growing number of studies exist linking memory with mental health. In a recent survey conducted with 20-year-olds, Dr. Tracy Alloway from the University of Stirling has shown that those whose outlook of the world is “glass half-empty” but have good working memory are less likely to suffer from depression than those whose view is “half empty” but have poor working memory.
The second part of the Neuromantics study is the ‘Adlab’ where and investigates what it is about a particular advertisement that appeals to different types of people – are some more influenced by celebrity? Or the scientific argument? Or the beauty of the person seen in the ad?
The experiment aims to understand more about how humans interpret different types of information and whether or not this can lead to behaviour change – as well as how the process may work.
The findings from Neuromantics will be presented at the British Science Festival, Birmingham next month
THE British Science Association has launched a national study of
Britain's brains - and needs Warrington to take part and help map the
mental health of the UK.
National study of Britain's brains
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Gary Skentelbery
Experienced journalist for more than 40 years. Managing Director of magazine publishing group with three in-house titles and on-line daily newspaper for Warrington. Experienced writer, photographer, PR consultant and media expert having written for local, regional and national newspapers. Specialties: PR, media, social networking, photographer, networking, advertising, sales, media crisis management. Chair of Warrington Healthwatch Director Warrington Chamber of Commerce Patron Tim Parry Johnathan Ball Foundation for Peace. Trustee Warrington Disability Partnership. Former Chairman of Warrington Town FC.
