George lands first advertising deal

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WARRINGTON schoolboy break dancing sensation George Sampson has signed his first major advertising campaign since winning Britain’s Got Talent last month.
George will be featuring in a new advertising campaign to promote “NatWest Adapt”, an account available exclusively to 11-18 year olds. The campaign will break online on July 27th and run for three months initially.
As well as fronting the advertising campaign, George will be the face on a number of bank cards too – including one he is designing himself!
NatWest will create six customised Solo debit cards as part of the campaign. His image will appear on five and George himself will exclusively design one other. NatWest believe the cards will prove a huge success when they become available next month.
The NatWest Adapt account allows NatWest teen customers to customize their Solo debit card by selecting any image from a library of hundreds or by uploading their own image.
Speaking on the new deal George said, “Its absolutely mint! I can’t believe I’ll be on the front of bank cards – I
really hope NatWest have enough cards for all the girls especially!”
Commenting on the signing, Richard Taylor, NatWest Brand Director, said “We’re delighted to have George on board for the NatWest Adapt campaign. We’re excited about his creative talent and he is incredibly popular amongst the 11-18 year olds the Adapt account is designed for.”
Picture shows George on his return to school after winning the national TV show


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Experienced journalist for more than 40 years. Managing Director of magazine publishing group with three in-house titles and on-line daily newspaper for Warrington. Experienced writer, photographer, PR consultant and media expert having written for local, regional and national newspapers. Specialties: PR, media, social networking, photographer, networking, advertising, sales, media crisis management. Chair of Warrington Healthwatch Director Warrington Chamber of Commerce Patron Tim Parry Johnathan Ball Foundation for Peace. Trustee Warrington Disability Partnership. Former Chairman of Warrington Town FC.

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