Website visitors take approximately 0.05 seconds to form an opinion about a site. That’s an insanely short duration, and depending on the opinion formed, the website visitor can either decide to stick around or bounce off before they even go through the site.
We can all agree that 0.05 seconds is barely enough to read anything on a website. Therefore, the first impression is almost always based on visuals. In other words, it’s based on how the site is designed and laid out. This goes along to show just how crucial web design is to any business.
Besides making a great first impression, a good web design is also crucial for the following reasons:
1. It Affects Brand Reputation
People can tell how reputable and serious you are as a brand based on the appearance and performance of your website.
An appealing and highly responsive website shows a brand that cares about its customers. Visitors will know you are committed to delivering the best digital experience. They’ll stick around and check your services. Most of them will keep coming back every time they need something you’re offering.
On the other hand, a poorly designed site shows a company that couldn’t care less about their online customers. Such a design can leave clients doubting the credibility of your business. This will have a ripple effect resulting in low website visitors, high bounce rates, and poor conversions.
2. It Establishes Brand Consistency
Your website is an extension of your business. A good web design promotes brand recognition and awareness. It ensures users are aware that they are dealing with the real company. This is achieved through consistent logos, fonts, color variations, etc.
Unless you build a quality website that instills users with confidence and trust, you’ll always have a hard time building your brand.
3. It Supports Your SEO Efforts
Web design is a crucial element of Onsite SEO. A poorly designed website will have a hard time ranking on search engines. That’s why web designers and SEO agencies encourage businesses to get the design right on the first try to smoothen their SEO efforts.
The perfect example here is the optimization of a site for mobile devices. If your website design is not mobile-friendly, you’ll struggle to rank on search engines. Platforms like Google are currently using mobile-first indexing and ranking algorithms. These algorithms will have a harder time crawling your website, which will ultimately affect its ranking.
If you’re struggling to optimize your site for mobile devices, consider partnering with experienced web designers. These professionals will harness their expertise to produce the best results. As the specialized team at Envisage Digital explains, good web designers conduct a needs assessment and optimize your site to function optimally across all devices. This ensures all your clients will have an excellent experience scrolling through your blog, corporate website, or eCommerce site regardless of their gadgets.
4. It Increases Your Competitiveness
Countless studies have shown the impact of web designs on leads, conversions, brand reputation, etc. As a result, all businesses are trying to deliver the best user experience to their customers.
If you happen to be the only one with an unprofessional website, visitors will bounce off your pages before conversion. That’s if you’ll attract any visitors in the first place.
You have no option but to build an excellent website for your niche. This is the only way you’ll stand a chance in the insanely competitive digital world.
5. It Enhances Customer Experience
A great website gives all visitors a great experience. They’ll find the answers they want and buy the products and services they need. They’ll also have an easier time interacting with you or acquiring your contact details when they have any issues.
6. It Saves Money
Poorly designed websites have little to no chance of success. If you cut corners to save money on web design, you’ll pay a hefty price when it comes to rankings, traffic, and conversions. In the end, you’ll realize the few hundred dollars saved when developing the site were never worth it.
The worst part? You’ll still need to spend money to fix your site. Getting your web design right from the word goes saves you from unnecessary expenses in the future. You should know that some users will never come back to your website after a bad first experience. That basically means that your attempts to fix the site may never be enough to bring back some clients.
The design of your website will have a profound effect on the reputation of your business and revenue generation. For that reason, ensure you get the absolute best web design. It’s what your brand and customers deserve.