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Consumers are more concerned about sustainability in 2021- How can UK businesses get on the green trend


If there’s one good thing we could say that is a result of the COVID-19 pandemic is the fact that people are becoming more concerned about sustainability. 

The COVID-19 pandemic brought a lot of horrible things into our lives. It killed millions of people worldwide, locked us inside our homes, prevented us from meeting with our loved ones, and change pretty much every aspect of our day-to-day lives before the outbreak of the virus.

But, there’s one good thing that coronavirus led to for sure: it made people more aware of climate change and environmental responsibility.

In the very first months of the pandemic, media around the world would show shocking data on how the slowdown in human activity has made our footprint soften to a level that experts haven’t seen in decades. In the UK, travel restrictions have made road traffic decreased by more than 70%. Industrial emissions in China decreased by 18%. What’s more, car use in the US was down by 40%. That’s when experts noticed that when human activity slowed down considerably, the planet benefitted from it.

Whether or not the entire planet watched the news when these events were related, or they saw posts about them on social media, it seems that it has impacted people. How? Data shows that people have started an ethical and environmental consumer revolution.

Consumers are becoming more ethical

Over 60% of consumers reported in a global survey from Accenture that they are buying more ethically and eco-friendly than they did at the start of the COVID-19 pandemic. But that’s not all. Nine out of ten people also reported that they are planning to continue to make purchases with the well-being of the planet in their minds.

Another study from a research group Kantar has found that consumers are more concerned about sustainability than they were before the beginning of the pandemic. 65% of respondents from another survey also agreed that climate change should be a top thing to keep in mind in the economic recovery of a post-COVID world.

So, it’s clear that the pandemic has heightened consumers’ awareness of environmental issues. But it’s not just that consumers are becoming more aware of how their actions can impact the environment. They are also protesting against those who either don’t realize or care that the planet needs better protection.

Environmental protests across the UK on the rise

Real estate developers are the no one target in Brits’ protests, which isn’t a surprise considering UK’s housing problems and huge prices.

Over 100 local environment campaigns are taking place across the UK right at this moment and are all fighting against the same problems: unsustainable housing developments that affect small towns in the country and to protect wildlife areas. They also fight against the leaders who only falsely go out in public to show their support to stop climate change but then secretly order the destruction of trees and other green areas in the country.

As it is pretty much all around the globe, UK is fighting some serious environmental problems. The quality of the UK’s marine ecosystem is decreasing. People are affected by air pollution. The waste ends up in landfills without proper recycling. These are only a few of the sustainability issues affecting the UK.

Now, businesses are often at the centre of the discussion when it comes to climate change, heavy pollution, and practices that are wasting our planet’s resources. So, the real question is, what will UK businesses do about it as consumers are more focused than ever to contribute to a healthier world.

How can UK businesses go green?

If you own a business in the UK (and you haven’t already got on the green trend to keep your customers loyal), now it’s time to reconsider the impact your brand has on the environment.

With more and more consumers expressing their commitment to more ethical and sustainable purchases, if you’re not following the green trend as fast as possible, you may lose a lot of customers, sales, and money because your competitors will definitely go greener.

Not sure where to start to make your business more environmentally friendly and responsible? We have a few tips:

Get really serious about recycling

Corporate waste is rarely properly recycled, which leads to millions of tons of waste gathered in the landfills, polluting our environment.

Today’s consumers will be very interested to know that your brand deals with its waste sustainably and ethically. For example, Garnier has teamed up with TerraCycle, an innovative recycling company, to gather empty cosmetic packaging from consumers to prevent them from ending up in the landfills.

You can learn from this example to show more responsibility when it comes to managing your business’s waste. For example, you can use recycling machines such as Miltek Balers for improved waste management practices.

Ensure your providers are green

To ensure that your business is using sustainable and green materials, reconsider your providers.

Find out more about the source of the products they provide you with, and if there’s anything suggesting that the practices used by your provider aren’t eco-friendly, better team up with green providers that share your commitment to doing green business.

Go digital

Paper waste has reached some striking numbers: there are 85 million tons of paper waste generated annually around the world.

If you want your business to not contribute to paper waste anymore, go digital. In 2021 nobody uses paper documents anymore anyway. So, if you still haven’t transitioned all your paperwork in digital form, now it’s the best time to do it.

Be eco-friendly with your marketing

If you want to tell your target audience that you are more committed than ever to reduce your impact on the environment, make sure you don’t do it on a printed paper flyer. Better use greener marketing solutions such as social media or email marketing.


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