Businesses around the world must think of new and creative ways to stay ahead of the competition due to an increasingly saturated marketplace, and companies in Warrington are no different.
Without the ability to stand out from the crowd, it’s easy to slip into the background, especially when you’re surrounded by major cities such as Manchester and Liverpool that house global brands.
Taking an interest in the environment might not seem mutually-beneficial because it appears as if you have to do a lot of the heavy lifting regarding costs and installation. However, if you choose savvily, you can use the topic to steal a march on the competition.
Highlight Your Efforts
Showcasing your attempts to help the planet can feel counterproductive since spammy marketing often turns customers off. Thankfully, as Small Business Trends points out, problems that drive shoppers and clients away are often easy to fix. The key is to strike a balance between sounding overly self-righteous and making people feel bad.
A recycling icon is often enough to grab people’s attention because Statista highlights how the household waste recycling rate in England has risen from 11% to almost 50%. Alternatively, you can say a lot without saying anything at all. Solar panels on the roof of your building premises, for instance, will instantly stand out to passers-by. This is a very powerful tactic if you own or rent property in a foot traffic-heavy area of town.
If you’re wondering why showing off your work is worth the effort, it’s down to the fact that 58% of consumers are more likely to buy products or services when they know an organisation is eco-friendly. Research referenced by Lloyds Bank believes that shoppers are also willing to spend up to 20% more on environmentally sound items.
Be a Status Symbol
You want to be renowned for helping the planet, as a strong reputation will make your brand more recognisable to the wider public. However, you don’t always have to do this by highlighting traditional efforts and becoming an eco-warrior. Cutting energy usage and investing in renewable sources are perfectly fine, but other options do exist.
For example, United Airlines has a partnership with AltAir Fuels to supply sustainable bio-jet fuel. While reducing emissions is the main goal, a significant reason for the relationship is to cut costs. This is because low-carbon, renewable fuel is competitively-priced compared to regular fuel.
Alternatively, you can even go down the entertainment route. As an example, Fruit Kings is an online casino that uses a strong nature-driven theme to diversify its offerings. By imploring players to answer the call of the wild, the platform enhances the user experience by implementing an original and exciting aesthetic, and one that differentiates them from other more basic and traditional platforms.
Invest in Your People
Going green is about more than investing in the environment through the latest technology. It’s also about the men and women who make you rich. With the best workers on your payroll, you’re likely to be successful.
What’s more, more than half of employees believe companies should be environmentally aware. The benefits are already proven, thanks to schemes by the likes of Bank of America. BoA has invested billions into its premises, but also the homes of its staff by giving a discount to those who install solar panels. Not only does a strategy like that appeal to workers’ moral sides, but it has a positive effect on morale, too.
The environment is a burning issue that isn’t going anywhere, so why don’t use accessible methods to unite the public in support of your brand?