As internet security keeps improving over time, so do the methods used by hackers who are always inventing new ways of stealing information.
Sadly, cyberattacks are still very real, affecting thousands of businesses, big and small, every year. It seems like they are getting worse and that their damage is more severe than ever before.
If you own a business, you already know how important it is to keep your brand consistent throughout all channels. Hackers may try to ruin your brand with attacks, so you must do everything you can to stop them before the damage is done. Proxies are one of the best options that can help you protect your brand.
What is brand protection?
Brand protection is all actions you take as a business owner to protect your company’s intellectual property. Proxies can help you protect your business’s IP address, as well as other IP addresses associated with your brand. By using proxies, you can make sure that hackers don’t have access to your brand’s identity, effectively preventing all types of fraud, counterfeiting, and IP infringement.
That includes details like design rights, color marks, patents, products, and everything else tied to your brand. The goal is to protect your business’s image and reputation from all those who want to use it to steal information and use what they took to damage your brand’s identity.
Why is it essential for businesses?
As a business, you must do whatever you can to protect its identity and secure the data you need to keep the company running.
The situation on the market is unforgiving, and many business owners turn to hackers asking them to steal information from competitors so that they can get an edge over the competition. They usually want to steal information about ad campaigns, business strategies, and even leads they can use later on.
That’s why brand protection is a crucial part of the success of any business. It’s a practice you have to maintain all the time, and you always have to improve your protection methods, as hackers always keep finding new ways to breach your systems.
One small mistake could compromise your brand and end up costing you more than you can handle. That’s precisely why you should hire some professionals to make sure that these mistakes never happen.
What’s the role of proxies?
Proxies are servers designed to protect your brand by acting as a shield between your systems and the internet. They allow you to conduct your business generally while keeping your connection hidden from prying eyes.
Every time you want to connect to the internet, your device sends out a request to access a website. If that website doesn’t have the best security features, hackers could easily breach your device and cause irreversible damage.
A proxy acts as a filter between your device and the internet. It changes your original IP address, making your connection anonymous so hackers can’t track the source.
They will see you as a random user from another country or continent, so they won’t be able to zero down on your connection. Proxies are an ideal way of ensuring that your brand is protected at all times, and using them will minimize the chances of getting hacked.
How to pick the right proxies for this task?
There are a few different types of proxies you can use for brand protection, but each of them comes with their points. Here’s a quick overview of the most popular proxies and what you can expect from using them.
Residential proxies are the most used type of proxies. They use real IP addresses to mask their original source and are almost impossible to breach. They are widely used to bypass geographical filters and display content based on location.
These proxies offer similar benefits, but their real value is in their speed and performance. These servers need professional maintenance and can help you gather a lot of information quickly.
If you’re looking for a cheaper option, shared proxies are a good choice. They are not as reliable as the other options on this list, but they allow anonymous browsing and some general small scale data scraping.
The word “dedicated” means that you will be the only person or organization using this proxy. They are an excellent choice when you want to assign static IPs to multiple accounts, ensuring they are not linked with one another.
While the industry is filled with quite many service providers, be sure to pick the reliable industry leaders (e.g., Oxylabs). Their experts will answer all the whys and help to choose the right solution for your business.
Proxies allow you to detect fraud, validate ads, enforce your security, and generate detailed reports of all activities. They are a crucial part of keeping your brand protected against hackers and brand abuse. Your final choice depends on details like bandwidth, IP pool size, and quality customer support.
The bottom line is that you need some kind of proxy to ensure that your systems and devices are safe from fraudsters, so using a residential proxy is the best and most reliable choice.