None of us like to pay more on something if we know there’s a cheaper, just-as-good version available out there. So, it remains perplexing that most people in Britain prefer to choose branded ink cartridges for their printer.
Instead of going for cheaper options, most Brits seem to prefer the more expensive, branded cartridges, according to Which? magazine.
It was discovered that a set of replacement cartridges for the Epson Expression Premium XP-900 would end up costing the buyer £96. If bought five times a year (the average amount for a busy printer) then it would cost around £480. If we acknowledge that the Epson ink costs roughly £2.04 per millilitre, this would make it more expensive than a 32-year-old Scotch whiskey (£1.71), Chanel No 5. perfume (£1.13), and premium champagne (30p), Which? discovered. A third-party substitute said to be of similar quality to the Epson ink would cost the buyer just £70 for five replacement sets.
Nevertheless, according to the Which? survey, 58% of Brits will buy branded ink cartridges instead of cheaper options. Strangely enough, 41% of people admitted they have never purchased non-branded ink cartridges. As it’s possible to buy online at sites like TonerPartner, it’s not even a case of not being able to find suitable cartridges in your typical high street store. In the study, it appeared as if most buyers were worried that third-party ink wouldn’t work with their printer, that the ink itself might damage the printer, or even that the print quality would suffer.
Harry Rose, editor of Which? magazine, said that cheaper ink for printers is simple enough to get if you look hard enough and give it a chance. “Printer ink shouldn’t cost the earth, and we’ve found that there are lots of unbranded products that are just as good as their branded counterparts and only a fraction of the cost — so you can keep your hard-earned cash for actual luxuries rather than spending it on printing,” he said. “Choosing third-party cartridges should be a personal choice and not dictated by the make of your printer. If you are in the market for a new printer, it might be best to avoid HP if you don’t want to fork out for expensive HP ink cartridges.”
Furthermore, green inkjet technology has come a long way in recent years, so hopefully there will come a time when consumers have the benefits of saving money while also protecting the environment. Of course, in addition to buying cheaper brands, Brits are encouraged to recycle the cartridge after use, as companies can use these to refill with new ink and sell again. You’ll get the same great ink, and the cartridge doesn’t end up in a landfill, so win-win!
For anyone looking for a new home printer, take a look at these reviews, which states that three of the most affordable and economical are the Epson Expression Premium XP-610, the Canon Pixma TS8350, and the Epson Workforce WF-7710DWF.