Joint Venture in the Affiliate Universe

Rvnue, MatchingVisions, and Power Media Groud join their brains for maximum output, and the result is Traffic Puma.

Rvnue is a Danish company in the permission marketing business. Their main efforts have been in the iGaming and Financial so-called «verticals,” which just means broader markets that has many products one can market/offer content on.

MatchingVisions is a trusted affiliate network with a team of people with huge experience behind the scenes. Not least Dennis Dyhr-Hansen, who is the Affiliate Director of Matching Visions.

That was two companies, but the last one is Power Media Group.

Traffic Puma

Traffic Puma is the direct result of the collaboration of these three companies. And this new animal will start prowling the affiliate marketing savannah out there with plenty of young energy.

Permission marketing just means that you get permission to send someone a message. But it is easy to forget that twenty years ago, most advertising was offline.

Once the Internet opened, a new era started in sales and marketing. Or a new paradigm, if you like.  And to quickly understand the main differences between these two paradigms, try to see that it has to do with a movement from the general to the specific.

Tailor Made Marketing

In the old days, you had to place ads in newspapers, which had readers of all types, who never asked for any offers or ads. A general audience.

With the Internet, you place ads to just the people you want. And if you use Google, you can even target people who are ready to buy.

That is pretty specific. And this all means there is less resistance in the new way of marketing.

It may be more expensive, but it definitely offers more results.

Affiliate Marketing

This shows a paradigm-shift from interrupting advertising, like TV-commercials, general newspaper ads, pop-ups and certain banners, to more informative messages that are personalized and sent to various delivery devices. The most common being email and SMS.

Traffic Puma will embrace all the available technologies and advances, and go to work mainly focusing on the UK iGaming market.

“Traffic Puma Ltd will launch the site Wisegambler.com in April of 2018”, says CEO of Traffic Puma, Ken Larsen. “This site will have a unique focus on what we call wise gambling. Responsibility is vitally important, but the word has lost a little of its effect. Being wise encompasses all the right values that we want to communicate to online games players”.

Malta Location

Traffic Puma has chosen Malta as the country of business. A natural choice for anyone in the iGaming industry. And perhaps it is the constant contact with like-minded professionals that help boost the economy of a country?

At least, it may boost the economy of the company of three old colleagues who joined forces to enter the affiliate space.