From struggling graduate to entrepreneur

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FORMER Fashion Student Rebecca Scott decided to tackle the recession head on by transforming her university project into a real online business based in her home town of Warrington.
Her brand “NEU Apparel” is a trend led, affordable online gym wear for women.
After graduating from The University of Huddersfield last June and spending a summer away, 24 year old Rebecca from Appleton, Warrington, struggled to find a job within fashion, and after three months with no luck and knock back after knock back, she decided to turn her final year project into a reality.
“I was beginning to give up on my dream of working within fashion marketing after countless declined applications and offers of unpaid internships,” said the fashion marketing graduate.
“It was then when I chose to not let it stop me and decided to make a go of it on my own.”
Rebecca had previously created NEU Apparel as a project in her final year of university, after discovering there was a gap in the market for affordable but fashionable gym wear. ‘I am really into fitness myself, and find that gym wear is so overpriced and unappealing, this is what made me look into starting my own gym wear brand which won’t destroy your bank balance but is on trend and fashionable. There’s nothing else like it out there.”
Rebecca used her wages doing temp work to set up NEU Apparel, buying in wholesale garments and having them altered and printed.
She even managed to score a free professional photo shoot by calling in favours from a friend of a friend who kindly offered to help, and used her friend’s fitness studio as a set.
The brand was all set up on minimal funds and Rebecca has relied on social media to get it out there and build up a following.
Best friend, Stacy Doyle, an interior design graduate, has now also come on board as the creative director. The pair have high hopes for NEU Apparel, and are already working on their summer collection.
NEU Apparel can be purchased off ASOS Marketplace and also at www.neuapparel.co.uk.

Pictures show Rebecca (right) and a model in one of her gym wear tops.


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Experienced journalist for more than 40 years. Managing Director of magazine publishing group with three in-house titles and on-line daily newspaper for Warrington. Experienced writer, photographer, PR consultant and media expert having written for local, regional and national newspapers. Specialties: PR, media, social networking, photographer, networking, advertising, sales, media crisis management. Chair of Warrington Healthwatch Director Warrington Chamber of Commerce Patron Tim Parry Johnathan Ball Foundation for Peace. Trustee Warrington Disability Partnership. Former Chairman of Warrington Town FC.

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