Store's "click and collect" rejected
- Published 06/08/12 7:00 am
Members of the borough council's planning committee decided the proposal at the Asda supermarket at Westbrook would be damaging to the amenities of nearby residents.
The scheme, which involved a 4.1 metre high canopy on the existing car park, was unanimously refused by the committee.
Nearby residents, supported by local councillor Keith Gleave (pictured) had lodged strong objections.
The proposal aimed to offer customers an alternative to online shopping, where goods would be ordered online and then delivered to the customer's home.
It involved the loss of 12 parking spaces, although the facility was planned an under-used of the car park.
Cllr Gleave argued that the development result in a loss of residential amenity, an increase in effective retail selling space and the loss of parking spaces.
He likened the structure to a gazebo and accused the supermarket of "creeping development" on the site.
"This structure, measuring 4.5m high with 1m deep full-length advertising banners, would have been visible to residents of Westbrook Crescent and another eyesore from Asda. We are delighted that the Committee agreed with us."
Nearby residents claimed the illuminated canopy would be out of keeping with the area, having an adverse effect on residential amenity.
They also claimed the site was inappropriate because it was close to a tight junction.
Officers are recommended the plan be approved, although they admitted there was no evidence to suggest that "click and collect" shopping would result in either higher or lower traffic levels.