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Birchwood eCommerce firm goes global

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A BIRCHWOOD-based eCommerce digital monetisation platform company is celebrating after signing a deal with the third-largest publisher in the US.

MPP Global recently signed a contract to provide its eSuite platform to McClatchy, America’s third-largest publisher, which operates 31 newspaper titles, such as the Miami Herald and The Kansas City Star, in 29 states.

Founded in 2000, MPP Global has also grown to include six offices in five different countries, having opened in New York, Japan, Australia and South Africa.

This international growth and success came following support from the Department for International Trade (DIT) North West, including providing financial assistance to help MPP Global attend international conferences, such as the National Association of Broadcasters (NAB) conference in Las Vegas, and trade missions to New York and Philadelphia.

Karen Holden, MPP Global’s international trade adviser at DIT North West, put MPP Global in touch with legal experts, signposted the company to reputable recruiters, and liaised with the British Consulate General on MPP Global’s behalf to organise an event at the British Consulate General’s private residence in New York.

Paul Johnson, Chief Executive Officer at MPP Global, said: “The help we received from DIT has been invaluable in supporting our growth plans by opening our eyes to the possibilities of expanding internationally and helping to make our plans a reality.

“Our adviser, Karen, has consistently offered us help, advice and encouragement along the way and we know that we can rely on her if we ever need more help again in the future.”

Paul Stowers, Acting Regional Director for DIT North West, said: “MPP Global is a great example of the success specialist providers can achieve overseas with our support.

“Thanks to advances in technology, the media industry is increasingly a global village. With Karen’s help, the team at MPP Global has been able to capitalise on the opportunities this global village presents.”

All companies interested in breaking into overseas markets and taking advantage of the global appetite for UK goods and services can visit the new online trade hub, great.gov.uk, part of the Government’s Exporting is GREAT initiative.

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About Author

Journalist and sport content specialist, who is also editor of Love Rugby League. Formerly ran the official website of the Carling Cup, as well as operating a digital services business in Warrington.

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