THE new brand identity that will be used for the £107 million re-development of the Time Square and Warrington Market area of the town centre has been revealed.
Currently known as the Bridge Street Regeneration Scheme, WBC’s flagship scheme’s new visual identity and brand name will be based around the name Time Square – retaining the existing name of part of the site.
The bold and dynamic new branding was revealed on hoarding panels that currently surround the construction area of the Time Square scheme, by Leader of Warrington Borough Council Terry O’Neill and Deputy Leader of WBC Councillor Mike Hannon (pictured).
Manchester based company D.S. Emotion served as design specialists to WBC and were appointed by WBC last year following a comprehensive and competitive pitch process.
WBC, Warrington & Co. and development partners Muse Developments worked closely with D.S. Emotion to devise the striking new Time Square branding, straplines and logos and considered a number of new and existing ideas before settling on the name Time Square.
The new branding will now be rolled out and used across all aspects of the signage, marketing and promotional materials for the scheme.
The decision to rename and overhaul the area’s identity was taken with the aim of both emboldening and enhancing Warrington’s town centre whilst assisting in promoting all aspects of the ambitious scheme and to ultimately position Warrington as a vibrant town centre with much to offer.
Leader of Warrington Borough Council, Councillor Terry O’Neill said: “The regeneration of the area that will from now on be known as Time Square marks an exciting new chapter for Warrington town centre.
“We felt that it deserved an appropriately fresh, strong new look that accurately reflects what Warrington town centre has to offer and compliments Warrington as a modern, sociable and exciting destination.
“It was essential that the new brand articulated what is great about Warrington, whilst assisting in driving the scheme forward and we feel that the attractive new Time Square branding reflects that.”
Time Square will create a flourishing new area for Warrington Town Centre which will be a huge advantage to the town centre and surrounding areas and create a significant boost to the local economy.
When completed in 2019 the £107 million project will comprise a state-of-the-art, 13 screen, 2,500 seat, multiplex cinema, a new 42,000 sq. ft. market hall, family friendly restaurants, new Council offices, retail units and a new public square.
A new build, multi-storey car park will provide circa 1,200 car parking spaces over 8 levels was granted planning permission last month and will underpin the whole development.
The first element of the Time Square scheme was started earlier this year by local contractor CPUK with the start on site of the construction of the temporary market building – the retail unit that will temporarily house the market hall.
The market will move into this temporary location in 2017 whilst the new, permanent 31, 150 sq. ft. covered market hall is being constructed.
The scheme – that has been driven and will be delivered by Warrington & Co. on behalf of Warrington Borough Council with development manager Muse Developments – will create up to 400 construction jobs and 400 new permanent jobs in the leisure, retail and restaurant sectors when the whole project is fully completed in 2019.
Steve Park, Managing Director of Warrington & Co. said: “This Time Square name is already rooted in the geography and mind-set of the local people of Warrington, the new brand will take this forward to another level and allow us to create a dynamic and exciting new ‘place’, locally, regionally and nationally”.
David Burkinshaw, Development Director for Muse Developments, said: “We’re looking forward to sharing the new Time Square identity with national and regional leisure operators in the coming weeks as we advance the marketing of the restaurants which will sit alongside the cinema.”
